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Message nodes

A Message node sends a message to the customer, on the same channel the conversation is on.

Configure

  • Template — the text, with variable substitution (e.g. {{contact.first_name}})
  • Delay — optional delay before sending (seconds, minutes, hours). Useful for a natural-feeling follow-up.

Variables

Same variable system as Macros:

Use a macro instead

In the template field, click Use macro to pull from your saved replies. Keeps voice consistent across manual and automated messages.

Channel quirks

  • WhatsApp outside the 24-hour window: only pre-approved templates. Keloa will prevent publishing a flow that violates this.
  • Email messages go as a reply in the existing thread.
  • Webchat messages appear with the agent’s avatar.

Action nodes

An Action node changes something about the conversation or contact — no message is sent.

Available actions

Each action runs instantly. The flow continues to the next node.

Chaining

Put several actions in a row — tag, set priority, notify — all on one incoming message. Each action node has one output to keep the graph linear.

Example: after-hours flow

The customer gets a friendly acknowledgement, the conversation is tagged for analytics, and the AI still processes the message so it’s ready with context when you log in.

Example: auto-tag refund requests

Now every refund conversation is pre-tagged and prioritised without anyone lifting a finger.